Unless your site visitors possess super-fast speed-read skills, it’s a safe bet they’ll eat up information they hear and see faster than any information they read elsewhere. This means that a custom web video is an excellent way to get your point across in such a format that visitors will easily and quickly digest. There are plenty of website benefits that come from employing a video to promote your site, but perhaps the most important of all is the fact that your viewers will be able to enjoy the information you provide them with a lot more clarity than they would if you used text only. Another reason to include videos on your site is that it’s actually easier to explain things using video than it is using words.
For your website to really benefit from using custom videos to drive more traffic and convert visitors into customers, you need to go viral. The best viral campaigns have everything going for them: they’re well designed, they’re professionally made, and they’re made to go viral. It’s important to realize that people don’t like to be sold, they love to buy, and they want to be shown exactly what they’re buying! Go to any video site and you’ll see exactly how powerful this can be when you’re trying to market something with your website.
With any luck, your video marketing campaign will be able to gain quite the following. HubSpot has many successful stories of marketers using video marketing to drastically improve the traffic and profits of their websites. Even if your website doesn’t go viral, you may still be able to take advantage of the following benefits that go along with video marketing: it’s easy to embed YouTube videos, you can track and analyze the responses to your videos, and you can publish your videos almost immediately after making them. If you implement all these strategies into your website marketing, you should notice an increase in the traffic you get and an increase in profits.